Valuing brands: the reasons
Valuing brands is done for a number different reasons. Valuing brands enables their owners to understand how brand value is generated and how much brand equity is present. This information can then be used for number of different purposes, including:
- Valuing brands for financial reporting
- Valuing brands for disputes such as partnership, licensing or trademark disputes
- Valuing brands to help influence strategy
- Valuing brands to monitor return on investment and assist in the allocation of resource
- Valuing brands to raise finance
- Valuing brands when they’re insolvent or in administration
- Valuing brands for M&A
- Valuing brands for tax purposes
- Valuing brands to be used as security or collateral
The process of valuing brands is similar for each of these different activities, although there are subtle differences such as the form of presentation and level of detail required. A number of different methodologies are used for valuing brands. Each valuation requires a bespoke approach and different methodologies may be applicable.
To request a quote for a brand valuation, simply fill in the ‘Request a Quote’ form. Alternatively, please contact us for a FREE brand valuation consultation or ASK us a question.
