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Brand Valuation Issues

Here we answer some of your most common questions about brand valuation and the issues surrounding it. If you have a suggestion for a topic or a question you would like answering, please call us on 020 8392 0193 or ASK us a question.

Brand value vs brand value

The term brand value can often confuse. Brand value in some contexts can mean the financial value of a brand – its actual value. In other circumstances brand value means one of the intangible measures that contribute to the brand’s financial value.

How do you value brands?

Every brand is unique. Every brand valuation therefore requires a similarly bespoke approach or brand valuation method.

Brand valuation methods

There are a number of different brand valuation methods. There are pros and cons of all these methods of valuing brands. A brand valuation method that is appropriate for one brand may not be the best valuation method for another.

What is brand valuation?

‘What is brand valuation?’ is a frequently asked question. Brand valuation is the process used to calculate the value of brands. Historically, most of a company’s value was in tangible assets such as property, stock, machinery or land.

What is a brand?

Brands can be defined as trademarks plus associated goodwill. They are a combination of physical, functional and emotional attributes. 

Valuing brands: the reasons

Valuing brands is done for a number different reasons. Valuing brands enables their owners to understand how brand value is generated and how much brand equity is present. This information can then be used for number of different purposes, including: