Brand Valuation Services

Brand valuation is required under IFRS 3, Business Combinations, for all acquisitions made by companies reporting under International Financial Reporting Standards (IFRS). Brand value is frequently the most valuable of the identifiable

Brand valuations are often required for legal disputes as the brand is generally such a valuable asset. Brand valuation is a useful tool to calculate damages or lost profits relating to a brand or brand-led business.

Building a brand is all very well. The strategy for maintaining and controlling a brand is what helps keep it alive and growing. Compiling brand plans is an essential way of achieving this.

Brand valuation is a useful tool for monitoring and maximising return on investment (ROI). All your marketing activities directly or indirectly support your brand.

Brand valuation should be an integral part of any due diligence process, especially prior to an acquisition.

Your brand's value can help raise finance through securitisation.

A brand valuation can help support insolvency practitioners in their insolvency and administration procedures. We can provide an opinion on the brand value or value of other intellectual property rights (IPR).

Looking to sell your brand? A brand valuation will let you know how valuable your brand is – both to you and to a potential buyer. A brand may sometimes be more valuable under someone else’s control than yours. This opportunity value can be calculated as part of the brand valuation. 

Brand valuation is a useful technique to measure and monitor the impact and effectiveness of your rebranding. Investing in rebranding requires significant resource. Ensuring this resource is spent wisely is one of the key objectives of the brand valuation. 

Brand valuation is often used as a brand management device. A brand valuation model is constructed to enable you to monitor the strength and value of your business through the value of your brand or brands. 

Brands must be valued for tax purposes for HMRC and other tax and financial regulators and authorities. 

If you have a brand it could be used to help raise finance.