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Valuing brands: the reasons

Valuing brands is done for a number different reasons. Valuing brands enables their owners to understand how brand value is generated and how much brand equity is present. This information can then be used for number of different purposes, including:

The process of valuing brands is similar for each of these different activities, although there are subtle differences such as the form of presentation and level of detail required. A number of different methodologies are used for valuing brands. Each valuation requires a bespoke approach and different methodologies may be applicable. 

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