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Brand valuation for disputes

Brand valuations are often required for legal disputes as the brand is generally such a valuable asset. Brand valuation is a useful tool to calculate damages or lost profits relating to a brand or brand-led business. The brand valuation can be carried out at the quantum stage or to help establish liability and submit your claim. The earlier the brand valuation expert witness is engaged the better.

Disputes requiring a brand valuation range from partnership disputes to contract disputes, trademark infringement to failure to fulfil licensing obligations. As brands are so important to most businesses, damage can be substantial if it is not just restricted to short term revenues and profits but affects the value of the brand in the long term.

Our team of brand valuation experts are frequently engaged by brand owners and their legal teams to provide expert witness evidence on the value of brands. The brand valuation expert witnesses carries out assessments of the damage inflicted on a brand because of the actions or potential actions of another.

The brand valuation conclusions are presented in a formal brand valuation report which is submitted as evidence. The brand valuation expert witness can also present oral evidence in court on the brand valuation and related issues.

As well as significant commercial brand valuation experience, our brand valuation experts also have relevant academic and industry qualifications. The brand valuation experts also have memberships of bodies such as The Academy of Experts, The Society of Expert Witnesses and The Expert Witness Institute and ICAEW’s Expert Witnesses and Forensic Accountants Accreditation.

To request a quote for a brand valuation for your dispute, simply fill in the ‘Request a Quote’ form. Alternatively, please contact us for a no obligation brand valuation consultation.

Brand valuation issues:

Brand value vs brand value

The term brand value can often confuse. Brand value in some contexts can mean the financial value of a brand – its actual value. In o...

How do you value brands?

Every brand is unique. Every brand valuation therefore requires a similarly bespoke approach or brand valuation method. Calculating value i...

Brand valuation methods

There are a number of different brand valuation methods. There are pros and cons of all these methods of valuing brands. A brand valuation ...

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