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Brand valuation for brand management

Brand valuation is often used as a brand management device. A brand valuation model is constructed to enable you to monitor the strength and value of your business through the value of your brand or brands.

Simply fill in the ‘Request a Quote’ form to get a quote for a brand valuation to help you manage your brand and business. Or, if you would just like an informal chat about brand valuation, contact us for a FREE brand valuation consultation.

Key performance indicators (KPIs) are designed to benchmark performance of your brand against the most important business drivers. These KPIs include brand measures such as awareness or understanding, customer and loyalty data as well as financial metrics. The advantage of brand valuation as a brand management tool is that it ties all the components of the brand and business together. So the health of a brand or business can be managed cohisively and ROI can be tracked.

Our brand valuations have been used to mange local, national and global brands. The easy-to-use templates are designed to be updated by you. The calculations use standard valuation models which conform to International Financial Reporting Standards. We do not use ‘black box’ methodologies.

To request a quote for a brand valuation for brand management, simply fill in the ‘Request a Quote’ form. Alternatively, please contact us for a no obligation brand valuation consultation.

Brand valuation issues:

Brand value vs brand value

The term brand value can often confuse. Brand value in some contexts can mean the financial value of a brand – its actual value. In o...

How do you value brands?

Every brand is unique. Every brand valuation therefore requires a similarly bespoke approach or brand valuation method. Calculating value i...

Brand valuation methods

There are a number of different brand valuation methods. There are pros and cons of all these methods of valuing brands. A brand valuation ...

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