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Brand valuation for ROI

Brand valuation is a useful tool for monitoring and maximising return on investment (ROI). All your marketing activities directly or indirectly support your brand. This includes advertising, call centres, brochures, events, PR, direct marketing, product development, package design, store design and your people. All these components contribute to building your brand. But which elements work best? Which are most cost effective?

We have developed brand valuation tools to help you understand and calculate return on investment. To request a quote, simply fill in the ‘Request a Quote’ and we will contact you with a quote for a brand valuation to determine your return on investment (ROI). Alternatively, please contact us for a FREE brand valuation consultation. We would be happy to help.

Brand valuation as an ROI measurement tool can be used to identify which components of your marketing activities and marketing mix contribute what to your brand and business value - to help you manage your brand. The findings from the brand valuation can be used to aid your decision-making process about the allocation of resource, remuneration of agencies, the key messages to include in your communications, the brand strategy you should adopt. The brand valuation can also be used to support internal reporting and effective brand management.

We have developed similar brand valuation tools for leading brands throughout the world and would be happy to talk to you about your brand.

To request a quote for a brand valuation to help with your brand strategy, simply fill in the ‘Request a Quote’ form. Alternatively, please contact us for a no obligation brand valuation consultation.

Brand valuation issues:

Brand value vs brand value

The term brand value can often confuse. Brand value in some contexts can mean the financial value of a brand – its actual value. In o...

How do you value brands?

Every brand is unique. Every brand valuation therefore requires a similarly bespoke approach or brand valuation method. Calculating value i...

Brand valuation methods

There are a number of different brand valuation methods. There are pros and cons of all these methods of valuing brands. A brand valuation ...

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